PV is proud to be governed by a serie of values which are intrinsic to the way it works (be in the Market)
Ethics: We work under a huge Ethics code adjusted to the reality of the markets in which we operate. We respect and honor our customers, brands, appointments, suppliers, contracts and, above all, our Competitors;
Excellence: We work towards a common goal which is to achieve excellence at all levels, with our brands and customers;
Social Responsibility: We have been developing partnerships with institutions and organizations within this scope. We work together with the "Banco Alimentar", organization against hunger and help some other institutions so that we can improve the quality of life of poor people;
Environmental Responsibility Policy: We follow all the EU standards set for the Distribution of Food Products in Portugal and we are active and collaborative members of the Sociedade Ponto Verde.